have you guys seen this video from chipotle yet? i think the messaging is spot-on and the video was produced really beautifully. i will say that chipotle is not perfect, but as a large corporate company, they certainly do much better than their competition in choosing "food with integrity," as they call it.
as someone who believes in eating meat (when i do) that is responsibly raised, without hormones, in a natural environment where the animals can roam and mature naturally, i appreciate this video for portraying a farmer who chooses the sometimes more difficult/expensive, but clearly more ethical way of raising animals for us to eat. it really shouldn't be a question for any farmer, and i hope that soon in the future, more and more farms and companies take a stand and start raising animals in a more responsible way. you're on the right track, chipotle, keep it up.
see it here